Modern Living Blinds
Shaping light.
Redefining spaces.
Branding
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Art Direction
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Digital
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Branding – Art Direction – Digital – Print –
After identifying a gap in the market where blinds were framed as purely functional, we repositioned Modern Living Blinds to celebrate self-expression in home design.
The new brand challenges category norms by elevating blinds as an emotional, aesthetic choice—not just a practical one.
A bold, characterful identity system was developed, led by a custom ‘M’ monogram inspired by the form and movement of venetian blinds.
Art direction focused on warmth, creativity, and light-play, capturing the emotional resonance of shaping your space. From signage to printed guides and digital campaigns, the brand invites customers to see blinds as a defining design detail –
one that shapes how a room feels, not just how it functions.
